Dana chose a career as an Executive Assistant early, to develop her business acumen, raise her standards of excellence, and use her versatility and problem solving to contribute to the success of companies.

Working with early-stage businesses, she found herself side-by-side with executives, responsible for key projects, and learning first hand how companies succeed and fail.

This end-to-end involvement conditioned her to think both macro and micro, uphold and protect a founder’s vision and time, respect every task and team member, and switch between basic task execution and executive presence without missing a beat.

• Complex calendar management

• Scheduling

• Meeting coordination & materials

• Domestic and international travel

• Project management

• Staff & office management

• Act as a representative of the executive with clients, staff, vendors, friends, and family

• Compliance

• Contracts

• Budgets

• Media coordination

• Administrative duties

• Facilities management

High achievers often have little separation between their personal and professional life. Early in her career, Dana learned that helping executives thrive helped their businesses thrive. This holistic approach allows her to create simpler strategies with sustainable results.

• Trusted, informed, and honest perspective

• Goal setting & accountability

• Motivation

• Health and wellness

• Team management

• Fashion and interiors

• Gifting

• Events

• Vacation planning

• Errands and tasks

While assisting a consultant, Dana found herself taking on increasing responsibilities, eventually becoming the sole operator of a CPG company, securing financing, managing production, taking them from loss to profit, then preparing that company for sale. With those results, she was brought on as a full time consultant, and a new chapter of her career began.

As a consultant, Dana put her business skills to use, began working with nationally recognized companies in a range of industries, and was exposed to the financial side of operations. This master class in business taught her timeless fundamentals and gave her industry and technical insight she now brings to every professional endeavor, often saving tremendous time and money.

• Strategy

• Operations

• Project management

• Coaching

• Licensing & collaborations

• Product research & development

• Business plans

• Market & competitor research

• Manufacturing & production

• Exit strategy

• HR

• SOPs

Marketing touches every aspect of a business. Dana’s knack for marketing was discovered as a consultant for small businesses and startups, where dollars are precious and actions are critical. Clients continuously enlisted her help, leading her to launch a social media firm in the early days of Instagram and become a National Director of Marketing during the COVID-19 pandemic.

• Strategy and planning

• Managing budgets

• Sourcing and leading teams

• Brand guidelines and identity

• Rebrands

• Market research

• Product development and launch

• Internal and external marketing

• Company culture building, growth, and revision

• Digital, print, and OOO advertising

• Retail & merchandising

• Copywriting

• Act as liaison between clients and creative teams

• Contract negotiation

A person’s home is where they recharge, evolve, and thrive. As a House Manager, Dana creates optimal environments that function seamlessly. Her ability to lead staff, vendors, and projects allows principals to enjoy their homes, feeling safe and secure in a space tailored perfectly to them.

Dana charges team members with upholding the highest standards, being efficient, and prioritizing the principal’s needs above their personal preferences. She helps them be better at what they do, stay motivated, and execute.

Dana’s previous experience in Facilities Management of restaurants, offices, and other commercial spaces informs quicker problem solving, rapport with vendors, and a wider breadth of knowledge on large projects.

• Daily function & feel

• Home and family schedule

• Staff management & leadership

• Guest and travel prep

• Organization

• Inventory and supplies

• Maintenance & repairs

• Plant, vehicle, & pet care

• Events

• Interior design

• Landscaping

• Estate manuals

• Errands

From her start in event planning in 2012, Dana saw an opportunity for businesses to connect with their audience in a powerful way. Since then, she’s planned and produced experience-driven events for clients looking to distinguish themselves and build lasting relationships with their customers.

• Project management

• Vendor sourcing and management

• Budgeting

• Contract negotiation

• Location scouting

• On-site execution